{"id":10147,"date":"2026-02-02T17:10:31","date_gmt":"2026-02-02T16:10:31","guid":{"rendered":"https:\/\/www.slowstudio.es\/news\/slow-studio-participa-en-el-primer-esmorzar-professional-del-coac-barcelona"},"modified":"2026-02-02T17:10:31","modified_gmt":"2026-02-02T16:10:31","slug":"slow-studio-participa-en-el-primer-esmorzar-professional-del-coac-barcelona","status":"publish","type":"noticias","link":"https:\/\/www.slowstudio.es\/ca\/news\/slow-studio-participa-en-el-primer-esmorzar-professional-del-coac-barcelona","title":{"rendered":"SLOW STUDIO PARTICIPA EN EL PRIMER ESMORZAR PROFESSIONAL DEL COAC BARCELONA"},"content":{"rendered":"

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El passat dilluns 26 de gener, Slow Studio<\/a> va participar en la primera sessi\u00f3 dels Esmorzars Professionals<\/em> impulsats per la Demarcaci\u00f3 de Barcelona del Col\u00b7legi d\u2019Arquitectes de Catalunya (COAC<\/a>), una iniciativa centrada en m\u00e0rqueting i vendes en arquitectura.<\/p>\n

Aquesta primera sessi\u00f3 estava dedicada a estrat\u00e8gies de m\u00e0rqueting i vendes de despatxos d’arquitectura. La sessi\u00f3 va ser inaugurada per Sandra Bestraten, presidenta de la Demarcaci\u00f3 de Barcelona, i va donar pas a la moderadora Cec\u00edlia Sol\u00e9, qui va introduir els dos convidats, que van assistir com a refer\u00e8ncies i casos d’\u00e8xit d’estudis que han sabut treballar estrat\u00e8gies destacades en m\u00e0rqueting i vendes en els seus despatxos professionals: per part de Slow Studio va participar la nostra s\u00f2cia Jade Serra<\/a> i per part de Lagula Arquitectes<\/span><\/span><\/a> es va comptar amb la participaci\u00f3 de Marc Zaballa. <\/p>\n

A Slow Studio volem agrair a la Demarcaci\u00f3 de Barcelona del COAC per impulsar espais de trobada com aquest, tan necessaris per compartir aprenentatges, dubtes i tamb\u00e9 errors; a l’agrupaci\u00f3 Pla de Xoc, per coorganitzar la iniciativa i treballar activament per la dignificaci\u00f3 de la professi\u00f3; i a Lagula Arquitectes, per la seva generositat i claredat a l’hora de compartir experi\u00e8ncies reals del dia a dia professional.<\/p>\n

La conversa va girar entorn de q\u00fcestions que interpel\u00b7len directament la manera com exercim l’arquitectura avui: quin producte oferim realment com a estudi, com expliquem el valor del que fem, com gestionem la relaci\u00f3 amb el client i com integrem el m\u00e0rqueting i les vendes dins d’un proc\u00e9s m\u00e9s ampli de professionalitzaci\u00f3.<\/p>\n

Durant la sessi\u00f3, es va posar de manifest la import\u00e0ncia d’entendre l’arquitectura com un servei i un proc\u00e9s, m\u00e9s enll\u00e0 de l’obra acabada o d’un estil determinat. Parlar de pressupostos, temps, honoraris, enc\u00e0rrecs i expectatives forma part \u2014necess\u00e0riament\u2014 del mateix comprom\u00eds professional amb qu\u00e8 entenem el projecte. <\/p>\n

Agra\u00efm a totes les persones assistents la seva participaci\u00f3 activa, les preguntes i les reflexions compartides, que van enriquir el debat.<\/p>\n

A continuaci\u00f3, us compartim l’enlla\u00e7 a la gravaci\u00f3 de la sessi\u00f3<\/a> al canal de YouTube del COAC Arquitectes<\/a>.<\/p>\n

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Slow Studio participa en la primera sessi\u00f3 dels Esmorzars Professionals del COAC, dedicada a m\u00e0rqueting i vendes en arquitectura, compartint reflexions sobre la professionalitzaci\u00f3 del sector, la relaci\u00f3 amb el client i el valor del proc\u00e9s arquitect\u00f2nic.<\/p>\n","protected":false},"featured_media":10159,"template":"","class_list":["post-10147","noticias","type-noticias","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSLOW STUDIO PARTICIPA EN EL PRIMER ESMORZAR PROFESSIONAL DEL COAC BARCELONA | Slow Studio<\/title>\n<meta name=\"description\" content=\"Slow Studio participa en els Esmorzars Professionals del COAC sobre m\u00e0rqueting i vendes en arquitectura, reflexionant sobre el sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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